LinkedIn professional social network

Have you been using the professional social network LinkedIn and feel as if you’re not getting very much out of it? I’ve only recently started expanding my network, after a long period of dormancy, and finding I’m turning to it more often, especially after joining several discussion groups in a few areas of interest. If you’re looking for “personal brand”-building tips for using LinkedIn, Dan Schwabel shares some valuable at Mashable. The salient steps are:

  1. Brand your profile.
  2. Develop your network.
  3. Position yourself as a leader.
  4. Leverage LinkedIn as part of your unified brand strategy.

Each step in the article also offers how-to info.

[via Mashable]

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